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Kai helps busy executives, founders, and celebrities grow their brands by applying creativity strategically. An author, speaker, strategy advisor, and lecturer at Columbia University, he is on a mission to help people build better brands through the speedway of culture. He often speaks at Fortune 500 companies, conferences, and schools. He was named to the Thinkers50 Radar 2020 as one of the top 30 thought-leaders in business to watch in the world.

Testimonial Entries

“Thank you, Kai! It was really a pleasure to work with you. You not only rocked in the stage, but was an incredibly proactive and flexible speaker – and that made a huge difference. We are super grateful. We had amazing feedback from clients and awesome scores given at the end. Hope to meet you again soon!”

– Gustavo Pacheco, Head of Growth, Google

“Kai was a terrific addition to True University. His session on the power of persuasion was well received by attendees who specifically commented on his engaging teaching style, his command of content, and his choice of interactive exercises which really brought the material to life. We would welcome the chance to work with him again.”

– Christiaan Vorkink, Vice President, True Ventures (investors in Peloton, Fitbit, Ring, Blue Bottle Coffee, MakerBot)

“Follow the Feeling brings to the reader an excellent guide on the role of emotion & neuroscience in brand building, translating principles into a path to grow your brand.”

– Manuel Garcia-Garcia, PhD, Adjunct Professor of Consumer Neuroscience at NYU and Global Lead of Neuroscience at Ipsos

“Kai Wright’s insights into building a brand in the current media environment were thought-provoking and inspiring. He gets you to think deeply about how your brand has the potential to resonate at a more meaningful, emotional level.”

- Dave Dryden, AVP for Marketing and Brand Strategy, Clemson University

“Kai analyzes and draws actionable conclusions from a dizzying array of data on people and behavior, to deliver a convincing, persuasive suite of principles and practices any marketer should embrace.”

- Jason Chebib, Vice President, Consumer Planning, Diageo

“Kai is a brilliant storyteller, advisor and historian of all things brand related. He’s able to weave together successes and failures across brands and industries, diagnose them against his framework and offer a new standard of inspiration forward.”

- Nicole M. Alexander, SVP of Innovation, Ipsos

Learn brand-building secrets from Sephora to Coca-Cola.

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Named to the “best business book of 2019” list by Porchlight and BookPal.

Elevate your brand, rise above the crowd, and build tribe

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Sephora to Coca-Cola, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings.

Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture.

Regardless of industry or sector, branding is essential for companies, non-profits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, the most important signal of brand health is how you, through your brand, make people feel.

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*Brand Strategy & Culture*
As a speaker and advisor, Kai frequently delivers keynotes, trainings, and/or guest lectures for Fortune 500 companies, associations, conferences, and schools — Talks at Google, SXSW, American Marketing Association, Association of National Advertisers, and PR Society of America.

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